...(12 JUN 08 Update) I've delayed any work on the book due to other priorities and also a desire to throw more canine and human cancer cases into the chapters. At the same time, I tend to just throw these up to the web. So, I'm mostly not happy with the format and content of the book draft which would be a somewhat summarized version of this total website anyhow + maybe a few things not here.
THE CURATIVE MANUAL FOR "TERMINAL" CANCER
First Edition
by Dr.Quack
...It'll probably have that title or similar.
I've decided to self-publish a book as a Print-On-Demand hardcover, softcover, and cheaper/ faster e-book version. What the hell! Everyone's doing it these days.
Reason: Oh, I've never published a book before. Should be kinda fun. I don't really want all sorts of people flocking to my website and pestering me with email, so I figure to just circulate the information as low cost as possible to the widest audience. There's actually greater exposure as a book than with online media. A few bucks earned per book might just get me some nicer lab toys out here.
Will it sell? Oh, I dunno. The average number of book sales in this country is 2000. Self-published book averages are only about 200. So, on average, you have to profit about $2 to $5 each per self-published book just to break even on initial publishing costs. That means the bare minimum price for a 6" x 9" softcover around 400 pages would be a bit over $16.54; As a 6" x 9" hardcover, it would have sell at a bit above $26.02. Then, you have to jack up the retail price on the cover by about 10 bucks in order that the wholesale stores can mark it down and seem as if giving customers a great discount. If you sell 200 of those, then you're about even (not including time spent).
Cancer being a popular topic and, if you crank out an excellent book helpful to people, then maybe around 2000 total sales per year for the first few years one can gamble upon; Less with each year unless you keep cranking out revisions. So maybe, at best, a self-published book like I'm thinking could generate about $10k/year royalties to the lab for a few years if it does about average in sales on distributorship. Supplying anywhere from 200 to 2000 people per year with beneficial information probably enough to save their lives while generating a modest profit from it enough to buy some new gear here seems fun. Oh, maybe I'll blow the rest on chicks & beer! Making my ramblings a little more professional and adding a book to my resume intrigues me. That and I'd just kinda like to pet it as a hardcover. Give it away as a softcover to sick friends and family, etc. That'd be kinda cool. But, it's gotta be helpful and unique scientific information that makes one happy to buy it while thumbing through books on the shelf. I want it to be a book of quality enough to be a physician's desk reference while also not fancy-jabbered enough in nerd jargon and boring figures that the average American can't read it. A restricted version I'd like to print for U.S. military readership.
Audience & Market: There are about 10,496,000 Americans living with cancer as of 2003 data with about 1,399,790 newly diagnosed per year. Of that, about 564,830 die each year as "terminal" or botched cases. The reading age group is between 35 and 75, mostly. Barnes & Noble/ B. Dalton sells about $4.54 Billion in books/ year. Borders/Waldenbooks is second at about $3.45 Billion in sales. Amazon is third at about $3.05 Billion. BN.com is about $0.44 Billion/ year. Total sales are about $11.48 Billion. So, roughly, we can figure that a portion of about 300 million Americans and global readership is spending about the annual equivelant of $38.26 dollars on books per each person in the U.S. Thus, any retail price on a book needs to be significantly under this average per-capita book demand; Maybe closer to 1/3 or 1/2 that price to allow them to buy 2-3 books per year including my own. I calculate the potential market on cancer book buyers is maybe 10,496,000 (sick people) x $38.26 (U.S. book spending roughly per-capita) or maybe a total $401,580,000 in possible cancer readership market. Of course, those are not actual buyers. Of those 10,496,000 cancer patients, the average seems to be around 2000 cancer book sales or 0.01% (That about matches with Internet advertising rates. Basically, sick people with cancer buy a cancer book at about the same degree the average Internet user actually bothers to click-thru on those annoying banner ads. As common sense tells us, the consumer interest is what sells the book more so than the advertising, so you just have to put your product within their view with an interesting enough cover; When thumbing through the book, it has to draw them in in order to take it home and read more fully.). Bottom line: the total marketshare for cancer books is probably around $40,000 in customer spending at around $20 book price. Nope, it's not a terribly lucrative market unless you're into plugging your book and all that author fame (which I don't care to do since it erodes from scientific credibility and would sorta cheapen me).
Market Comparisons:
Cancer: 50 Essential Things to Do: Revised and Updated Edition (Paperback) by Greg Anderson, O. Carl Simonton (Foreword)Ingram Report: 192 total sales this year. 383 total sales last year. Multiplying by 6 for total system sales = about 2,298 sales last year. Multiply by 10 if the book is represented by an agent. Obviously, it's not that lucrative a market! But, around 2,298 patients were well served by his information.
Beating Cancer With Nutrition - Revised (Paperback)
by Patrick Quillin, Noreen QuillinIngram Report: Total sales this year = 0. Total sales last year = 1,289. Estimate of total systemwide sales last year = about 7,788.
The Complete Homeopathy Handbook: Safe and Effective Ways to Treat Fevers, Coughs, Colds and Sore Throats, Childhood Ailments, Food Poisoning, Flu, and a Wide Range of Everyday Complaints (Paperback)
by Miranda CastroIngram Report: Total sales this year 140. Last year 305. Estimate of total system sales last year = 1,830.
The Da Vinci Code (Paperback) by Dan BrownIngram Report: On hand 1,421. Last week demand 42. Total sales this year: 10,311. Last year = 0. Estimated systemwide sales this year = 103,110 (multiply Ingram stats by 10 due to good agents and ample advertising lately; Zero interest in the subject a year ago; New movie with Tom Hanks out lately). Devilish bastards, but, again, the bad publicity only leads to more sales.
...So, when a quack publishes a book, actually the best thing the quack bashers can do is just ignore it! The more you attack the quacks, the more their books sell. Thus, I have tried to inject a little quack controversy into my normally nerdy writings. Controversy is good!! Go for it, quack bashers. You'll only be tossing me cash.
ABSTRACT
The book will mostly focus upon what to do when you've been diagnosed with cancer with a special focus upon the most lethal varieties and abandoned cases. It'll cover conventional medicine scores per cancer type, naturopathy, and particularly homeopathic records; How to put all that together into a sound Integrative Medicine strategy per patient. It'll cover some of the latest and fairly obscure advances in the homeopathic cure of cancer; Methods to utilize, cautions, etc. Case studies and other experimental data; Some physician interviews with masters in their art who have cured some of the worst cancer cases around; Some of my own experiments against Multiple Myeloma, some of my fish kill and chemical defense findings, and discusson of the neglected blood auto-nosode / self-vaccination/ homeopathic chelation options. Some other items I'm thinking of tossing in, too. We'll see.
Much similar information assembled into this book can be found on my website and among other ramblings, but this is the outline I'm hammering away at so far and it will probably change over time:
TABLE OF CONTENTS
CHAPTER I: Getting Started on the Road to Cure
Cancer Statistics -- Allopathy, Naturopathy, Homeopathy, IM
Survivor Support Groups
Correcting Psychological States That Hinder CureCultivating the Right Kind of Placebo Effect
On Faith & Prayer
Consideration of the Quack Basher Perspectives
Safe Methods for Data Analysis & Self-Experimentation
Finding the Right Doctors
A Word on Insurance Coverage
CHAPTER II: Natural Medicine & Orthomolecular Therapies: Helpful and Costly!
Allergic Shock to Foods
Polysystemic Candidiasis & Chemotherapy
Radiation/ Chemo/ Surgery Issues & Supportive Therapies
Adrenal Fatigue/ Weakness/ Low Blood Pressure/ Circulation
Saliva Cortisol/ DHEA/ Insulin Testing
Systemic Detox & Chelation
Trace Elements Hair Analysis
Live Blood Cell Analysis
The Insulin vs. Glucose Balance
The Glycemic Index of Foods
Systemic Alkalinity & Minerals
Food Acidity/ Alkalinity Chart
Orthomolecular Therapies
On Exotic Mushrooms in Oncology -- Mushroom Chart
General Dietary Protocols
Light Exercise & Tissue Oxygenation
CHAPTER III: Naturopathic & Orthomolecular Case Studies
Maria: Experiments in the Reversal of Aggressive Stage 3 Multiple Myeloma and Factors of Relapse.
Kevin: A Case of Multiple Myeloma Cured via Integrated Tactics
Other "Terminal" Cases Cured -- Physician interviews & case summaries, herbs, and tactics used.
CHAPTER IV: Oriental Medicine Perspectives: The Ancient Toolbox
On Making Scientific Sense of Oriental "Voodoo"
Qi, Jing, Xue, Shen, Hun, Po, Ling
Qi Equalization
Pulse Diagnosis
Tongue Diagnosis
Fingernails
Acupuncture
Acupressure
CHAPTER V: Essential Oils & Aromas: More Ancient Tools
CHAPTER VI: Medical Astrology: As Long as We’re Talking Voodoo!
Is There Anything to It?
Sorting Biochemical Patterns Seasonally from Divinism
On Solar and Lunar Cycles in Farming
On the Celestial Clock, Hormones, and Menstrual Cycles in Relation to Tumor Remission or Metastasis.
Is There Anything From This Voodoo to Apply to Cancer?
CHAPTER VII: Iridology: The Long Neglected Physician’s Art
Science or Quackery?
Overview
Eye Charts
Key Observations
How to Test Validity for Yourself
CHAPTER VIII: Dental: The Controversial Toothache
Overview
Dental Chart
Key Observations
On Mercury Amalgam Dental Fillings & Liver MetabolismCancer Patterns, Statistics, and Filling Relations
Do the Fillings Really Need to Be Removed or Can We Just Chelate & Liver Flush?
CHAPTER IX: Homeopathy
What is Homeopathy?
A Simple Wave Mechanics View to Medicine
A Mathematical Model and Predictions for Allopathic and Homeopathic Drugs
A Pictorial Explanation of Classical vs. Advanced Classical Homeopathy
Use of the Blood Autonosode: A Multiple Myeloma Study.
A Review of Cancer Cure Methods in 5,000 Cases
Medicinal Solution & Olfaction: The Monkey Wrench.Hahnemann's Liquid Delivery System and Medicinal Adjustments per Patient.
Case Studies & Applications
RESTRICTED VERSION & BRIEFINGS
CHAPTER X: The Defense Utility & Threat of Homeopathy: How to Kill by the Ultra-Low Dose.
CHAPTER XI: Bioelectromagnetic Medicine: Strategic Utilities & Futuristic WMD Threats.
CHAPTER XII: Future Pharmaceuticals & Radiology:
Strategic Planning, Policy, and Legislation Needs
GLOSSARY
BIBLIOGRAPHY
INDEX